Brand Works to Offer Customer's An Innovative Way to Find the Perfect Foundation Match
While Mirabella has long had a stronghold in professional side of the cosmetics industry, the brand has now set its sights on the goal of solidifying itself as a major player in the retail market as well. With the Covid crisis keeping the majority of retail customers out of stores, salons, and spas, Mirabella used this time to secure a partner with the world's leading scientifically derived foundation color matching tool, Match My Makeup, and implement the company's tool on Mirabella's website mirabellabeauty.com.
Science + Mathematics = Precision
Created to allow customer's to purchase online with total confidence, Match My Makeup was developed with the purpose of providing a match service to for consumers looking to find a precise foundation color match in a new brand's product range rather than a costly mistake! This ground-braking tool was created by an Australian-based cosmetic doctor, Dr. Van Park, together with IT lawyer and computer scientist Victoria Ha. Abandoning the rudimentary and unreliable visual match methods that are often associated with the industry, Park and Ha were compelled to create a fail-proof system for color matching leaning on science and rigorous analysis at their dedicated lab.
The Perfect Match
Mirabella is proud to be partnering with Match My Makeup to offer both it's wholesale and retail customers the ability to shop with confidence from the comfort of his/her own home with the new color-matching widget located on each of the brand's foundation pages. Located directly under the 'More payment options" button, simply click the widget and follow the prompted instructions and questions to match your current foundation brand/shade to one of Mirabella's foundations! It's a simple as that!