Mirabella's New Eye Love You Collection: Guaranteed to Catch Your Eyes and Steal Your Heart
Mirabella Beauty Unveils Luxurious New Talc-Free Eyeshadow Palette Collection
Press Release
Kansas City, MO — Love is in the air, and it's not just because of the upcoming holiday. Following a company-wide rebrand, Mirabella is excited to announce the launch of their new Eye Love You Collection. This collection features four stunning palettes, each offering a captivating array of matte and shimmer pressed powder eyeshadows. Inspired by the many facets of love, these palettes are designed to capture the essence of this emotion in every shade.
A Fresh Take on Eyeshadow Palettes
“Previously, Mirabella offered eyeshadow palettes with a limited range of shades,” explains Miranda Coggins, owner of Mirabella. “Given that a significant portion of our market includes makeup artists and salon professionals, our creative team felt it was crucial to develop palettes that are versatile enough to create a wide variety of looks.”
To address this need, Coggins and her design team have crafted four new pressed powder palettes. Each palette features a rich selection of shimmer and matte shadows, offering options for both traditional dry application and wet application for a more intense, pigmented finish. Additionally, each palette includes a larger highlighter in the center, formulated for 360° total face use.
Innovative Design and Packaging
The Eye Love You Collection reflects Mirabella’s commitment to innovation and elegance. Over the past year, the brand has undergone a ‘fresh face’ transformation, with updated product formulas and striking new packaging. Each palette in the Eye Love You Collection is housed in a luxurious weighted gold and pearl white exterior, prominently displaying the words “Eye Love You” across the front. Inside, the palettes feature a sunburst design, with the largest pressed powder in the center that serves as a full-face highlighter.