Back to Beauty: Embrace Makeup as Masks Come Off
As life begins to return to normal post quarantine and the sharp divide between public and private lives subside, women everywhere are getting back to their beauty routines and embracing colored cosmetics once again. Makeup is officially BACK with sales up 800% from 2020 to 2021, and Mirabella is better than ever with new product offerings, a virtual try-on application, and so much more!
“At the height of Covid, most women were forced to forego their typical beauty routines and embrace a new, much more relaxed standard,” says Miranda Coggins, owner of Mirabella. “Truthfully, we were worried about our business, but we saw promise in the ability to quickly pivot and reflect the trends emerging during this unique time, like so many other industries. Consequently, Team Mirabella focused on creative solutions to allow for confident purchases online and utilized studies showing a drastic increase in sales of at-home skincare to inspire a new sub-brand of Mirabella – The Radiance Project.”
VIRTUAL TRY-ON APPLICATION
Rediscovering the Joy of Makeup
After a period of minimalism and mask-induced skincare routines, many are eager to reintroduce makeup into their daily lives. With the world opening up again, there’s no better time to experiment with bold looks, fresh techniques, and vibrant colors. Mirabella Beauty offers a range of gluten-free, cruelty-free, and clean beauty products that are perfect for this new era.
Mirabella LED Phototherapy Mask
While colored cosmetics are trending up again, women’s newfound dedication to a consistent at-home skincare routine developed during quarantine inspired Mirabella’s sub-brand – The Radiance Project. With a focus on nurturing the skin’s deeper foundation, this line will launch in the Fall of 2021 and feature innovative products and tools focused on the care and attention of building one’s radiance from within.
Embracing Bold, Creative Looks
Now that our faces are back in the spotlight, it’s time to get creative! Whether you’re going for a classic red lip, a smoky eye, or a dewy, glowing complexion, Mirabella has everything you need to create your desired look. Our high-quality, professional-grade products ensure that you achieve a flawless finish every time.
Tips for a Flawless Makeup Application
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Prep Your Skin: Start with clean, hydrated skin. Use Mirabella’s Prime for Face to create a smooth canvas and extend the wear of your makeup.
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Less is More: Focus on enhancing your best features. A little concealer, a touch of blush, and a swipe of mascara can go a long way.
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Set for Success: Finish your look with our Bulletproof Matte Finishing Spray to ensure your makeup stays fresh and flawless all day.
Why Choose Mirabella Beauty?
Mirabella Beauty is dedicated to providing clean, high-quality products that are free from harmful chemicals. Our commitment to gluten-free, cruelty-free, and paraben-free formulas ensures that you can enjoy the latest beauty trends without compromising on safety or ethics.
As we return to a world where makeup is once again a part of our daily lives, Mirabella Beauty is here to support you with products that make you feel beautiful, confident, and empowered.